Franchising and entrepreneurship in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- understand the concept of franchising
- understand the advantages to the franchisee
- understand the advantages to the franchisor.
Read the case study online here
Franchising and entrepreneurship (PDF)
- Brand: McDonald's Restaurants
- Product Code: tt100-pdf-28-120-9
- Availability: In Stock