• Intellectual property and the external environment (MP3)

Intellectual property and the external environment in full in audio MP3 format taken from edition 15 of Business Case Studies.

(podcast) The role of the IPO is to help manage intellectual property rightsto encourage innovation and creativity. Like all businesss, it needs to take account of and respond to influences in the external environment.

Read the case study this MP3 podcast relates to here

Intellectual property and the external environment (MP3)

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