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Discovering customer needs through research (PDF)

Discovering customer needs through research (PDF)
Company: Barclays
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Discovering customer needs through research in full in PDF format taken from edition 15 of The Times 100.

The case study shows how market research enabled Barclays to improve its student account offer.

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Discovering customer needs through research is a Barclays case study taken from edition 15 of The Times 100.

Discovering customer needs through research (PDF) is supported by the following free materials:

This case study covers Barclays business practices in the Financial services industry.