• Developing the new products (PDF)

Developing the new products in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • outline key stages in new product development
  • differentiate between qualitative and quantitative market research
  • explain the significance of market segments.

 

Read the case study online here

Developing the new products (PDF)

  • Brand: Gillette
  • Product Code: tt100-pdf-58-208-10
  • Availability: In Stock
  • £2.99


Available Options


Related Products

Reaching customers through direct selling (PDF)

Reaching customers through direct selling (PDF)

Reaching customers through direct selling in full in PDF format taken from edition 2 of Business Cas..

£2.99

SWOT analysis and sustainable business planning (PDF)

SWOT analysis and sustainable business planning (PDF)

SWOT analysis and sustainable business planning in full in PDF format taken from edition 14 of Busin..

£2.99

Building a brand leader (PDF)

Building a brand leader (PDF)

Building a brand leader in full in PDF format taken from edition 6 of Business Case Studies.The case..

£2.99

Growing a brand in an unbranded market (PDF)

Growing a brand in an unbranded market (PDF)

Growing a brand in an unbranded market in full in PDF format taken from edition 6 of Business Case S..

£2.99