• Marketing CD ROM - Volume 2

The second of the marketing focussed CD ROMS collects a further 16 case studies together, expanding on your marketing knowledge. The focus with this volume is on the marketing mix or 4Ps, an important way businesses position their products; there’s case studies exploring how the 4Ps relate to the food and fashion industries. To make sure your whole school or university can get access to the CD, your teacher can opt for the ‘Network Licence’.

There are plenty of engaging case studies in this volume, from sports marketing, to sponsorship and promotion. What’s good about the CD is how it’s useful no matter what stage you’re at with your education, from GSCE to university. It’s a unique tool that offers real business insight alongside the curriculum, giving you a better understanding of the corporate world than other business studies sources.  

 
The titles of the business studies case studies included on this CD ROM are:
 
  • Marketing and product strategies for growth

This case study illustrates how Enterprise Rent-A-Car has expanded operations beyond its core business. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow. ;

  • Use of the marketing mix in the fashion industry

This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.  

  • Live, breathe and wear passion

This case study looks at how Diesel promotes its products and the brand.  

  • Sponsorship and the marketing mix

This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.  

  • Protecting the marketing mix through intellectual property rights

This case study looks at how one technology company, Forensic Pathways, has used legal safeguards for a new development.  

  • Creating a winning marketing mix

This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.  

  • The marketing mix in the food industry

This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.  

  • The use of the marketing mix in product launch

This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.  

  • Using the marketing mix to drive change

This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.  

  • Using sports marketing to engage with consumers

This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.  

  • Creating the right marketing mix

This case study helps students understand the marketing mix including product, price, place and promotion.  

  • Re-focusing a company's culture and marketing mix

This case study demonstrates the cultural change brought about at Argos to boost sales.

  • Sponsorship and the marketing mix

This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.  

  • Entering a new market with a new product

This case study helps students understand the range of choices available to companies for market and product development.  

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 

Note: If you would like to add the contents of this CD ROM to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.  

Click here to order this in eBook format

 

Marketing CD ROM - Volume 2

  • £29.99


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