• Edition 13 Business Case Studies CD-ROM

This Edition 13 CD contains 39 open and accessible case studies, offering a real insight into successful businesses that helps to support the curriculum. The CD is an engaging resource that offers a unique blend of business theory while also profiling top companies. Your teacher can opt for the ‘Licence Network’ to make your whole school or university is able to get access to the CD.

As all the case studies were written alongside businesses, keen to promote key aspects of their companies, this edition differs from other curriculum related sources. Not only do you get a thorough business studies education by using these resources, you always get a decent insight into the corporate world.

The CD is a way to get groups involved in the classroom or library, but it’s just as effective as for revision at home, just select the ‘Single user Licence’ and put it on your personal computer.

 
The titles of the business studies case studies included on this edition 13 CD ROM are:
 
  • The role of stakeholders

This case study explores the relationship between Amway and its stakeholders.  

  • Business ethics and corporate social responsibility

This case study shows the challenges Anglo American faces in its industry and how it seeks to make ethical choices in its business practice.  

  • Strategic growth in the retail fashion industry

This case study looks at how asos.com uses the Internet as a channel for business growth.  

  • Flexible working patterns at the Audit Commission

This case study shows how the Audit Commission has implemented flexible working practices to improve its services and meet the changing needs of its staff.  

  • Supporting new business start-ups

This case study looks at the challenges of setting up a new business and at some of the decisions that must be made by a budding entrepreneur.  

  • Use of the marketing mix in the fashion industry

This case study examines how Ben Sherman uses the marketing mix (4Ps) to help the business remain competitive and extend its market share and influence.  

  • Workforce planning at British Gas Services

This case study explores how British Gas manages the recruitment and selection process of new employees.

  • Supporting business through standards

This case study shows how BSI British Standards (BSI), the UK's National Standards Body, supports businesses at every step of the research, development and manufacturing processes.  

  • Building societies and other types of organisation

This case study outlines different types of business organisations and their purpose. It highlights the similarities and differences between other types of business and building societies.  

  • Sustainable performance in the construction industry

This case study examines how CEMEX locates and carries out its operations in a sustainable way.  

  • Financial information in decision making

This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification.  

  • Continuous improvement as a business strategy

This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate manufacturing mill at Scunthorpe. It will show how Corus is finding new ways of achieving its objectives from existing resources.  

  • Growing a company by international acquisition

This case study describes and analyses the growth of the Davis Service Group.  

  • Using a range of management styles to lead a business

This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers.  

  • Using market research to relaunch a brand

This case study shows how First Direct has used market research to revitalise its brand.  

  • Managing external influences

This case study looks at how PESTEL analysis helps a business to identify which factors in its business environment may be threats or opportunities and to plan for them.  

  • Market research and consumer protection

This case study focuses on how the FSA uses scientific and market research to provide consumers with reliable up-to-date information, enabling them to make healthy choices about food.  

  • Meeting needs in a competitive sector

This case study outlines how deregulation, organisational structure and planning can support the growth of a company.  

  • Building a sustainable supply chain

This case study looks in detail how IKEA has achieved its aim to be a responsible business in each of the three sectors of the supply chain.

  • Using innovation to create competitive advantage

This case study focuses on how Intel takes an integrated approach to research, development and manufacturing to drive its business.  

  • Intellectual property rights and entrepreneurship

This case study shows how the UK Intellectual Property Office (UK IPO) helps owners and entrepreneurs to protect their ideas or concepts by registering their intellectual property rights.  

  • Extending the product life cycle

This case study shows how Kellogg’s recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to a position of growth within its market.  

  • Using PEST analysis to identify external influences

This case study focuses on the work of the LSC and illustrates what factors affect its performance and how it responds to these factors.  

  • Changing work patterns at Lloyds TSB

This case study shows how Lloyds TSB uses flexible working patterns to attract, appoint, motivate and retain its staff in order to deliver the highest levels of customer service.  

  • Sustainability through investment

This case study explores how McCain Foods evaluated the benefits of proposed sustainable energy projects before making major financial investment.  

  • Creating strategic direction

This case study focuses on how Mott MacDonald stands out in its competitive environment by using the skills and knowledge of its people to achieve its business purpose.  

  • The use of the marketing mix in product launch

This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.  

  • Managing risk through effective team-based decision making

This case study highlights the skills necessary for creative problem solving and effective decision making at RWE npower.  

  • Meeting responsibilities to stakeholders

This case study focuses on how the Nuclear Decommissioning Authority listens to and makes sure that it meets legal and other responsibilities to its stakeholders.  

  • Customer service as a strategy

This case study examines how a strategy focused on customer service can contribute to long-term business development.  

  • Portakabin - promoting the brand

This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.  

  • Training and development as a strategy for growth

This case study shows how Siemens manages its ongoing need for skills and the contribution that training and development makes to its business growth.  

  • SWOT analysis in action at Skoda

The case study shows how Škoda UK transformed its brand image and built its competitive edge using SWOT analysis.  

  • Feeding and fuelling the world through technology

This case study looks at how Syngenta, one of the world's leading plant science businesses, is meeting the dual challenge of increasing crop yield and producing alternative fuels.  

  • How roles and functions contribute to competitive advantage

This case study shows how Tarmac focuses on attracting and keeping the right staff and ensuring its employees have the right skills and expertise to grow the company.  

  • Recruitment and selection at Tesco

This case study looks at how Tesco ensures it has the right number of people in the right jobs and at its structured process for recruitment and selection.  

  • Driving forward environmental aims and objectives

This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change.

  • Stakeholders in recycling and re-use at Vodafone

This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.  

  • Marketing strategy for growth

This case study focuses on how Wilkinson created and implemented a marketing strategy to grow the business, using the findings of its market research.  

 
Note: If you would like to add the contents of this CD-ROM to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.
 

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 

Instead of buying all of the Editions CD-ROMs individually, as an alternative you can buy The Editions Collection which contains all Editions from 10-16 together in one handy CD-ROM!
 

Click here to order this in eBook format

 

Edition 13 Business Case Studies CD-ROM

  • £39.99


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