• Edition 11 Business Case Studies CD-ROM

This Edition 11 CD contains 35 open and accessible case studies, helping you brush up on the curriculum, as well as offering a real insight into the corporate world. To make sure your whole school or university can get access to the CD, your teacher can opt for the ‘Network Licence’ option.

If you’re a university student, you’re going to find this CD just as useful and relevant as a GSCE student, making this a really unique learning resource. There’s plenty of interesting case studies to get stuck into, including: Vodafone's partnership with The National Autistic Society; how a brand promise drives change in a multinational organisation and new product development at Nestlé.

The CD is all well and good in classrooms or libraries, but it’s just as effective as a revision tool on your home computer.

The titles of the business studies case studies included on this edition 11 CD ROM are:
 
  • Acas and effective workplaces

This case study helps students understand how Acas improves employer/employee relations so workplaces become more effective and productive.  

  • Creating a corporate social responsibility strategy

This case study helps students understand strategies for meeting stakeholders' needs.  

  • Working for sustainable development in primary industry

This case study helps students understand sustainability, stakeholders and ethics as well as the links between these topics.

  • The recruitment, selection and training of people at Arcadia

This case study helps students understand recruitment, selection, training and development.  

  • Meeting stakeholder needs through community involvement

This case study helps students understand how companies meet their stakeholders’ needs through community involvement.  

  • Achieving betters Public Services - The work of the Audit Commission

This case study helps students understand how training and development can improve service.  

  • Calculating the risks in making investment decisions

This case study helps students understand investment appraisal and decision making.  

  • Supporting agriculture to create sustainable development

This case study helps students understand why a sustainable supply chain is important for manufacturers.  

  • Quality through standards

This case study helps students understand the importance of quality and how standards help organisations delivery quality.  

  • Financial statements and reporting

This case study helps students understand the process of setting, reporting and evaluating financial performance.  

  • Using promotional strategies to connect with stakeholders

This case study helps students understand how organisations promote with customers and communicate with other stakeholders.  

  • Continuous improvement - the Corus way

This case study helps students understand how companies train, develop and communicate with staff to delivery continuous improvement.  

  • Meeting and exceeding consumer protection laws to drive competitive advantage

This case study helps students understand consumer protection and how companies need to exceed legal requirements in competitive market places.

  • Motivation: how Egg unleashes the power of people

This case study helps students understand how companies motivate their staff, recognising how individual employee's needs are different.  

  • Developing vision and values to build a market strategy

This case study helps students understand how companies develop and communicate their vision and values to improve performance.

  • Strategic planning - responding to external influences

This case study helps students understand how effective planning is developed by understanding changes in the external environment.

  • Sponsorship and the marketing mix

This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand.  

  • Integration in the public sector - HMRC

This case study helps students understand how integration in the public sector benefits stakeholders, mirroring private sector mergers and acquisitions.  

  • Identifying and creating new markets - a new strategy for a global leader

This case study helps students understand how companies grow by creating new markets and products.  

  • Using promotion to boost sales and brand value

This case study helps students understand how companies promote above and below-the-line.

  • The vital role of sales at Kraft Foods UK

This case study helps students understand how the scales and marketing functions work together.  

  • Planning and the business cycle

This case study helps students understand the business cycle and how companies manage risk and investment by understanding the external environment.  

  • The marketing process

This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research.  

  • Respecting stakeholder values

This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values.  

  • Creating the right marketing mix

This case study helps students understand the marketing mix including product, price, place and promotion.

  • Nutrition, Health & Wellness - New product development at Nestle

This case study helps students understand how companies research, develop and launch new products.

  • The importance of entrepreneurship in small businesses

This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership.  

  • Segmentation

This case study helps students understand how companies segment the market to meet consumers' needs.

  • Pursuing a growth strategy

This case study differentiates between Ansoff’s four growth strategies and shows why market research was important to Dixons in choosing strategies.  

  • How a brand promise drives change in a multinational organisation

This case study helps students understand how companies re-position themselves to consumers through communication and product development/enhancement.  

  • The importance of excellent customer service

This case explains the importance of understanding what customers want to improve customer service.  

  • Meeting global and local needs

This case study helps students understand companies by meeting needs across markets.  

  • Health and safety in the workplace

This case explains the role of unions and their work in Health and Safety.  

  • Cause marketing - Vodafone's partnership with The National Autistic Society

This case study helps students understand cause marketing and its role within marketing.  

  • Success through managing quality, safety, customer service and cost

This case study helps students understand operations management – balancing safety, quality, customer service and cost.  

Note: If you would like to add the contents of this CD-ROM to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.
 

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 

Instead of buying all of the Editions CD-ROMs individually, as an alternative you can buy The Editions Collection which contains all Editions from 10-16 together in one handy CD-ROM!
 

Click here to order this in eBook format

 

Edition 11 Business Case Studies CD-ROM

  • £39.99


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