The Edition 10 CD contains 38 easy-to-read case studies, offering you a unique insight into modern businesses and backing up the curriculum with real examples. This helps you to not only excel in your exams, but also to get an insight into the corporate world. To make sure your entire school or university can access the CD, your teacher can opt for the ‘Network Licence.’
What sets this CD apart from other curriculum related material is the fact it was written alongside top businesses, and is just as useful and relevant no matter if you’re a GSCE, A-Level or university student. There are plenty of interesting case studies inside, including: creating a sustainable chocolate industry; the vital role of sales at Kraft Foods UK and bringing an innovative product to market.
This edition is a great way to engage groups in the classroom or library, but it’s also an effective revision tool to use on your home computer, just choose the ‘Single user Licence’.
- Acas and effective workplaces
This case explains how Acas improves employer/employee relations so workplaces become more effective and productive.
- Organisations and shareholders
This case study explains how share issues help companies to fund their activities.
- Meeting global responsibilities by caring for communities
This case study explains the meaning of Corporate Social Responsibility (CSR) and the importance to business of being involved with communities on a local and global scale.
- Working for sustainable development in primary industry
This case study helps students understand sustainability, stakeholders and ethics as well as the links between these topics.
- Recruiting, selecting and training entrepreneurial managers
This case study identifies Arcadia’s main brands and explains the meaning of management and different styles of management.
- Identifying customers and meeting their needs
This case study explains the importance of a mmission statement focuses on giving customers value for money by providing them with a convenient shopping experience.
- Investing in people and in brands
This case study identifies the important contribution that human resources make to brand image.
- Creating a sustainable chocolate industry
This case study explains BCCCA’s role in providing a focus for UK chocolate manufacturers to work together on non-competitive issues.
- Growing a business by developing products and markets
This case study helps students understand how developing products and markets influences business growth.
- Linking promotional activity and the product life cycle
This case study explains how and why companies extend their product range and demonstrates how promotional activity links to stages in the product life cycle.
- Implementing quality systems
This case study explains the benefits to customers when businesses operate and produce to defined standards, and the gains to producers and suppliers from being known to operate to defined standards.
- Engaging stakeholders in a business
This case study explains why it is important for organisations to engage with their stakeholders.
- Responding to a changing marketing environment
This case study explains that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers.
- Creating an effective organisational structure
This case study explains that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, and how regional structure can support both centralised and localised decision making.
- Bringing an innovative product to market Assure
This case study explains the innovative nature of Assure by Corus, outlining the significance of testing in the research and development process.
- Using effective recruitment to retain competitive advantage
This case study explains the importance of employee recruitment procedures as a means of maintaining competitive advantage.
- Developing new products
This case study outlines key stages in new product development and differentiates between qualitative and quantitative market research.
- Strategy in action - healthy schools
This case study explains the importance of carefully planning any new initiative and the relationship between aims and objectives, and ends and means.
- The importance of customer service
This case study explains what is meant by organisational ‘culture’, and illustrates what is meant by a customer focused culture through using examples of how Homebase employees operate.
- Businesses and taxation
This case study explains how a strong business growth can benefit the UK by creating employment and raising tax revenues.
- Helping individuals and companies that are in financial difficulties
This case study identifies key functions of the Insolvency Service.
- Building a brand in order to sustain its life cycle
This case study explains what is meant by a product life cycle, and that research is needed to identify the best way of injecting new life into brands and products.
- The vital role of sales at Kraft Foods UK
This case study helps students understand how the scales and marketing functions work together.
- Combining factors of production to achieve growth objectives
This case study identifies the four Factors of Production and their importance, and explains the nature of enterprise and its central role in producing goods and services efficiently.
- Promoting social inclusion through access to legal services
This case study explains that direct public sector involvement in the UK economy has declined in the last 25 years, and government appointed bodies are responsible for contracting services to private businesses.
- How Lloyd's responds to changes in the business environment
This case study explains that the business environment is uncertain and volatile and that businesses cannot avoid taking risks.
- Recruiting, selecting and training for success
This case study outlines the key stages and processes involved in a recruitment process and why McDonald’s places high emphasis on its people and the recruitment process.
- Business aims, objectives and values
This case study explains the relationship between aims, objectives, values, and plans and identifies Michelin’s mission and its economic objectives.
- Securing customers' interests through mutual ownership
This case study explains that all businesses have ownership and management structures and the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision.
- Responding to changing customer requirements: the drive towards Wellness
This case study explains that increasing numbers of people want healthier foods, and how and why market focused companies like Nestlé respond to such developments.
- Brand repositioning and communications
This case study explains what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for the brand.
- Investing in training to safeguard the future
This case study explains how being dynamic and innovative helps Polestar to keep ahead of the competition.
- The importance of quality in creating competitive advantage
This case study explains that quality relates to how well a product does what it is intended to do and how the ability to provide quality consistently gives some companies competitive advantage.
- Taking a long-term view - developing fuels for the future
This case study explains why businesses take a long-term view of sustainable business practice and investment.
- Building Human Resources to provide a foundation for growth
This case study explains the importance of customer service as part of the overall product offered by organisations.
- UNISON and unions' wider role
This case study explains why employers and employees need to agree on what is fair in the workplace, and the role of unions in both protecting and representing workers at both local and national levels.
- Developing and implementing a strategic approach to ethics
This case study explains the importance of ethics and how a strategic approach to ethics is more likely to be effective.
- Operations management: the Wincanton way
This case study explains the range of activities involved in supply chain and logistics management.
The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online.
Edition 10 Business Case Studies CD-ROM
- Brand: Business Case Studies
- Product Code: cd-rom-edition-10
- Availability: In Stock