• Marketing CD ROM - Volume 3

The third and final marketing focussed CD contains the last 14 case studies, giving you a great insight into all things marketing. Just like the previous two volumes, this is a useful learning tool no matter where you’re at with your education, whether you’re only just choosing your GSCE options, or you’ve got a degree underway. Your teacher can go for the ‘Network Licence’ to make sure everyone at your school or university can access the CD.

This volume tops up your knowledge with case studies on the product life cycle, product portfolio and promotion; including the vital role of sales at Kraft Foods UK; market leadership in the 3G market and brining an innovative product to market with Assure. You can use the CD in the classroom, library or lecture, but it’s also a great revision tool to have on your home computer.

All three volumes are available in one handy marketing collection.  

The titles of the business studies case studies included on this CD ROM are:
 
  • Growing a business by developing products and markets

This case study helps students understand how developing products and markets influences business growth.  

  • Bringing an innovative product to market Assure

This case study explains the innovative nature of Assure by Corus and outlines the significance of testing in a research and development process.  

  • Market leadership in the 3G market

This case study shows how use of the product life cycle as part of a marketing strategy can lead to market leadership.  

  • The product life cycle and online fashion

This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.  

  • Linking promotional activity and the product life cycle

This case study explains how and why companies extend their product range, showing how promotional activity links to stages in the product life cycle and explain how BIC has sought to add value to its products.  

  • Extending the product life cycle

This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share and how, in response, it used business tools to re-launch the brand and return it to growth in its market.  

  • Achieving growth through product development

This case study illustrates how Portakabin has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers.  

  • Using promotional strategies to connect with stakeholders

This case study helps students understand how organisations promote with their customers and communicate with other stakeholders.  

  • Using promotion to position a brand

This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign, showing students the benefit of engaging and savvy marketing.  

  • Using promotion to boost sales and brand value

This case study helps students understand how companies utilize above and below the line promotion.  

  • Portakabin - promoting the brand

This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.  

  • Engaging consumers through word-of-mouth marketing

This case study illustrates how Red Bull uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty.  

  • Using promotion to campaign for public services

This case study focuses on how UNISON has promoted its A Million Voices for Public Services campaign. It has used a range of methods and technologies designed to reach a variety of different audiences.  

  • The vital role of sales at Kraft Foods UK

This case study helps students understand how the scales and marketing functions work together.  

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 

Note: If you would like to add the contents of this CD ROM to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.  

Click here to order this in eBook format

 

Marketing CD ROM - Volume 3

  • £29.99


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