• The Marketing Collection - Business Case Studies Archive CD ROM

This CD collects 50 unique and easy-to-read case studies from all three marketing volumes, giving you one handy source to get to know the marketing side of the curriculum. To make sure everyone at your school or university is able to get access to the CD, your teacher can opt for the ‘Network Licence’.

The collection gives you a well-rounded and engaging look at marketing, exploring branding, the marketing mix (or 4Ps) and promotion, among many, many others. As all the cases were written alongside top companies, you’ll see just how real businesses support the curriculum, giving you a great understanding of the corporate world.

While the CD is useful in groups or in the library, it’s also a helpful revision tool to use on your home computer, just choose the ‘Single user Licence’ option.  

The titles of the business studies case studies included in this eBook are:
 
  • Building a brand in order to sustain its life cycle

This case study explains what is meant by the term product life cycle, and demonstrates that research is needed to identify the best way of injecting new life into brands and products.  

  • Brand repositioning and communications

This case study explains what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for their brand.  

  • How a brand promise drives change in a multinational organisation

This case study helps students understand how companies re-position themselves to consumers through communication and product development and enhancement.  

  • Identifying customers and meeting their needs

This case study explains the importance of a mission statememission statement focuses on giving customers value for money by providing them with a convenient shopping experience.  

  • Responding to changing customer requirements: the drive towards wellness

This case study explains that there’s an increasing demand for healthier foods and why market focussed companies like Nestlé respond to such developments.

  • Discovering customer needs through research

The case study shows how Barclays used market research to discover that students wanted a better account offer, the bank were then able to improve its student account offer.  

  • Using market research to relaunch a brand

This case study shows how First Direct used market research to revitalise its brand.  

  • Market research and consumer protection

This case study focuses on how the FSA uses scientific and market research to provide consumers with reliable and up-to-date information, enabling them to make healthy choices about their food and diet.  

  • Using market research to support decision making

This case study focuses on how JD, the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business by paying attention to trends and the needs of consumers.  

  • New products from market research

This case study focuses on the importance of market research during the development and launch stages of Crunchy Nut Bites, a recent extension to the Crunchy Nut brand.  

  • How market research helps support the new product development process

This case study describes the stages of market research which contribute to successful product development and launch.  

  • How market research helps Portakabin to remain at the cutting edge

This case study helps students understand the importance of market research to successful, customer-led product development.  

  • Providing a customer-centric service

This case study focuses on how Zurich has used market research to develop a business strategy of 'delivering help when it matters so that customers feel valued and taken care of'.  

  • The marketing process

This case study helps students understand essential elements of marketing including: marketing objectives, the marketing mix (4Ps) and market research.  

  • Developing a marketing plan

This case study helps students to see how developing a marketing plan in order to relaunch and organise a company’s marketing activities can help to achieve its aims and objectives.

  • How the role of marketing drives business forward

This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.  

  • Identifying and creating new markets – a new strategy for a global leader

This case study helps students understand how companies expand by creating new markets and products.  

  • Cause marketing – Vodafone’s partnership with The National Autistic Society

This case study helps students understand cause marketing and its role within the wider world of marketing.  

  • Marketing strategy for growth

This case study focuses on how Wilkinson created and implemented a marketing strategy to grow the business, using the findings of its market research.  

  • Segmentation

This case study helps students understand how companies segment the market to meet consumers' needs.

  • Marketing and product strategies for growth

This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business.

  • Use of the marketing mix in the fashion industry

This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.

  • Live, breathe and wear passion

This case study looks at how Diesel promotes its products and the brand.  

  • Sponsorship and the marketing mix

This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.

  • Protecting the marketing mix through intellectual property rights

This case study looks at how one technology company, Forensic Pathways, has used legal safeguards for a new development.  

  • Creating a winning marketing mix

This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.  

  • The marketing mix in the food industry

This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.  

  • The use of the marketing mix in product launch

This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.  

  • Using the marketing mix to drive change

This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.  

  • Using sports marketing to engage with consumers

This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.

  • Creating the right marketing mix

This case study helps students understand the marketing mix including product, price, place and promotion.

  • Re-focusing a company's culture and marketing mix

This case study explains the cultural change brought about at Argos to boost sales.  

  • Sponsorship and the marketing mix

This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.  

  • Entering a new market with a new product

This case study helps students understand the range of choices available to companies for market and product development.  

  • The use of social media in promotion

This case study looks at how the National Trust is now adopting a new strategy and modern marketing techniques to excite a younger audience, generate new members and enhance its position as an employer with young people.  

  • Strategy, competitive advantage and the promotional mix

This case study explains what is meant by business to business activities and the difference between commodity and added value products/services.  

  • Growing a business by developing products and markets

This case study helps students understand how developing products and markets influences business growth.  

  • Bringing an innovative product to market Assure

This case study explains the innovative nature of Assure by Corus.  

  • Market leadership in the 3G market

This case study shows how use of the product life cycle as part of a marketing strategy can lead to market leadership.  

  • The product life cycle and online fashion

This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.  

  • Linking promotional activity and the product life cycle

This case study explains how and why companies extend their product range.  

  • Extending the product life cycle

This case study shows how Kelloggs recognised that the Nutri-Grain brand was losing market share and how, in response, it used business tools to re-launch the brand and return it to growth in its market.  

  • Achieving growth through product development

This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS) to develop products meet the needs of its customers.  

  • Using promotional strategies to connect with stakeholders

This case study helps students understand how organisations promote with their customers and communicate with other stakeholders.  

  • Using promotion to position a brand

This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign, showing students the benefit of engaging and savvy marketing.  

  • Using promotion to boost sales and brand value

This case study helps students understand how companies utilize above and below the line promotion.  

  • Portakabin - promoting the brand

This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.  

  • Engaging consumers through word-of-mouth marketing

This case study illustrates how Red Bull, the manufacturer of the world's best selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty.  

  • Using promotion to campaign for public services

This case study focuses on how UNISON has promoted its A Million Voices for Public Services campaign. It has used a range of methods and technologies designed to reach a variety of different audiences.  

  • The vital role of sales at Kraft Foods UK

This case study helps students understand how the scales and marketing functions work together.  

Note: If you would like to add the contents of this CD ROM to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 

 

The Marketing Collection - Business Case Studies Archive CD ROM

  • Brand: Business Case Studies
  • Product Code: cd-rom-topic-the-marketing-collection
  • Availability: In Stock
  • £79.99


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