This CD contains the complete collection, gathering all 265 case studies from the 15 external environment, finance, marketing, operations, people and strategy volumes. It offers a comprehensive tool to not only help you excel in exams, but to gear you up with lifelong business knowledge. To make sure everyone can get on a computer at your school or university and access the CD, your teacher can choose the ‘Multi User Licence’. This CD Rom is also available as a eBook for instant download.

The CD is a great learning tool no matter what stage you’re at with your education, whether you’re choosing your GSCEs or writing a dissertation, the easy-to-read and engaging case studies contain real-world and relevant business information.  

The titles of the business studies case studies included on this CD ROM are:
 
  • Working within the business cycle
  • Decision making across the business cycle
  • Managing firms through the business cycle
  • Planning and the business cycle
  • Helping individuals and companies that are in financial difficulties
  • Meeting and exceeding consumer protection laws to drive competitive advantage
  • Responding to a changing marketing environment
  • Strategic planning - responding to external influences
  • How Lloyd's responds to changes in the business environment
  • How HMRC collects tax revenue to support government policy
  • Meeting global and local needs
  • Embracing and pursuing change
  • Using skills to respond to the external environment
  • Managing external influences
  • Highways Agency - PEST analysis
  • Responding to changes in the market environment
  • Using PEST analysis to identify external influences
  • Use of PEST analysis at UNISON
  • Using PESTEL to design effective strategies
  • Intellectual property and the external environment
  • How McCain responds to changes in the external environment
  • Feeding and fuelling the world through technology
  • Using technology to improve economies
  • The contribution of accountants to ethical business practice
  • Business ethics and corporate social responsibility
  • Ethical business practices
  • Business Principles in action - nutritional labelling
  • Providing customers with ethically sourced garments
  • Business ethics and sustainability in the steel industry
  • Developing and implementing a strategic approach to business
  • Meeting global responsibilities by caring for communities
  • Creating a corporate social responsibility strategy
  • Corporate social responsibility
  • Working for sustainable development in primary industry
  • Nutrition, Health & Wellness - New product development at Nestle
  • Creating Shared Value in the supply chain
  • Beyond corporate responsibility
  • Financial statements and reporting
  • Trading places
  • The importance of accounting standards
  • Planning a budget
  • The benefits of budgeting
  • Budgeting and strategy
  • Controlling cash flow for business growth
  • Decision making techniques
  • Sustainability through investment
  • Investment appraisal in action
  • Using cost-benefit analysis to appraise investments
  • Investing in natural gas: drilling down into the risk
  • Calculating the risks in making investment decisions
  • Raising finance for SMEs
  • Building a brand in order to sustain its life cycle
  • Brand repositioning and communications
  • How a brand promise drives change in a multinational organisation
  • Identifying customers and meeting their needs
  • Responding to changing customer requirements: the drive towards wellness
  • Discovering customer needs through research
  • Using market research to relaunch a brand
  • Market research and consumer protection
  • Using market research to support decision making
  • New products from market research
  • How market research helps support the new product development process
  • How market research helps Portakabin to remain at the cutting edge
  • Providing a customer-centric service
  • The marketing process
  • Developing a marketing plan
  • How the role of marketing drives business forward
  • Identifying and creating new markets – a new strategy for a global leader
  • Cause marketing – Vodafone’s partnership with The National Autistic Society
  • Marketing strategy for growth
  • Segmentation
  • Marketing and product strategies for growth
  • Use of the marketing mix in the fashion industry
  • Live, breathe and wear passion
  • Sponsorship and the marketing mix
  • Protecting the marketing mix through intellectual property rights
  • Creating a winning marketing mix
  • The marketing mix in the food industry
  • The use of the marketing mix in product launch
  • Using the marketing mix to drive change
  • Using sports marketing to engage with consumers
  • Creating the right marketing mix
  • Re-focusing a company's culture and marketing mix
  • Sponsorship and the marketing mix
  • Entering a new market with a new product
  • The use of social media in promotion
  • Strategy, competitive advantage and the promotional mix
  • Growing a business by developing products and markets
  • Bringing an innovative product to market Assure
  • Market leadership in the 3G market
  • The product life cycle and online fashion
  • Linking promotional activity and the product life cycle
  • Extending the product life cycle
  • Achieving growth through product development
  • Using promotional strategies to connect with stakeholders
  • Using promotion to position a brand
  • Using promotion to boost sales and brand value
  • Portakabin - promoting the brand
  • Engaging consumers through word-of-mouth marketing
  • Using promotion to campaign for public services
  • The vital role of sales at Kraft Foods UK
  • Continuous improvement - the Corus way
  • Continuous improvement as a business strategy
  • Product development through continuous improvement
  • Continuous improvement within an organisation
  • Creating a sustainable chocolate industry
  • Combining factors of production to achieve growth objectives
  • Investing in safety
  • Adding value through health and safety
  • Health and safety in the workplace
  • Success through managing quality, safety, customer service and cost
  • Competitive advantage through efficiency
  • Becoming a lean service organisation
  • Lean production at Portakabin 
  • The importance of sustainable purchasing and supply
  • Managing stock to meet customer needs
  • Supporting agriculture to create sustainable development
  • Building a sustainable supply chain
  • Supply chain from manufacturing to shelf
  • Managing the supply chain to meet customer needs
  • Critical path analysis at Network Rail
  • Delivering a superior customer experience 
  • The importance of customer service at Enterprise Rent-A-Car
  • Using customer service to position a business
  • The importance of customer service
  • The importance of excellent customer service
  • Sustainable performance in the construction industry
  • Locating a business to enhance the customer experience
  • New technology development in the primary sector
  • Developing new products
  • Using innovation to create competitive advantage
  • Implementing quality systems
  • The importance of quality in creating competitive advantage
  • Creating quality customer care
  • How innovation drives research and development
  • Taking a long-term view - developing fuels for the future
  • Using research and development to improve agricultural productivity
  • Product design through research and development
  • Quality through standards
  • Competitive advantage through diversity 
  • Using diversity and inclusion to build a competitive edge
  • The business benefits of diversity
  • Positive about disability
  • Investing in people and in brands
  • Developing a Human Resource strategy
  • Building Human Resources to provide a foundation for growth
  • Acas and effective workplaces
  • UNISON and unions' wider role
  • Negotiation and representation at work
  • Workforce planning at British Gas
  • Meeting business needs through workforce planning
  • Managing workforce requirements
  • Flexible working patterns at the Audit Commission
  • Changing work patterns at Lloyds TSB
  • Recruiting, selecting and training entrepreneurial managers
  • The recruitment, selection and training of people at Arcadia
  • Using effective recruitment to retain competitive advantage
  • Recruitment and selection at Enterprise Rent-A-Car
  • Recruiting, selecting and training for success
  • Recruitment and selection in the energy industry
  • Recruitment and selection at Tesco
  • Business expansion through training and development
  • Meeting business needs through training and development
  • Developing people through training
  • Developing a career path in retail
  • The role of training and development in career progression
  • Developing skills in a large organisation through training and development 
  • Managing change through training and development
  • Training and development at NDA
  • Apprenticeship training within the steel industry
  • Training and development as a strategy for growth
  • How training and development supports business growth
  • The advantages of centralisation
  • Factors affecting organisational structure
  • Developing an effective organisational structure
  • Tarmac's functions - working together towards its mission statement
  • Developing responsiveness through organisational structure
  • Achieving betters Public Services - The work of the Audit Commission
  • Roles and responsibilities within an organisational structure
  • Developing people through decision making
  • Job roles at Specsavers 
  • How roles and functions contribute to competitive advantage
  • How roles and functions contribute to organisational performance
  • Roles, responsibilities and career development
  • Roles and responsibilities 
  • Operations management: the Wincanton way
  • Financial information in decision making
  • Managing risk through effective team-based decision making
  • Using teamwork to build a better workplace
  • Communicating with stakeholders
  • The importance of effective communication
  • Devising a communications plan
  • Using effective communication to create direction
  • Using Business Principles to support ethical communication
  • Creating a high performance culture
  • Developing appropriate leadership styles
  • The importance of effective management
  • Using a range of management styles to lead a business
  • Management styles in the oil and gas industry
  • Developing the skills for managing change
  • Overcoming barriers to change
  • Motivation within an innovative work environment
  • Motivation: how Egg unleashes the power of people
  • Motivation in action
  • Building a better workplace through motivation
  • Developing a motivated workforce
  • Motivating through Total Reward
  • Motivation within a creative environment
  • Motivation theory in practice at Tesco
  • Social and environmental responsibility
  • Supporting new business start-ups
  • Improving strategic decision making
  • From ice-cream van to Dragons' Den - Duncan Bannatyne 
  • Enterprise in the fast lane
  • Intellectual property rights and entrepreneurship
  • The importance of entrepreneurship in small businesses
  • Entrepreneurship in engineering
  • Strategic growth in the retail fashion industry
  • Growth through investment
  • Meeting needs in a competitive sector
  • Pursuing a growth strategy
  • Growing a company by international acquisition
  • Securing customers' interests through mutual ownership
  • Creating and effective organisational structure
  • Developing a sustainable supply chain to add value
  • Sectors of industry
  • Building societies and other types of organisation
  • Integration in the public sector – HMRC
  • Businesses and taxation
  • Social responsibility - using resources more efficiently
  • Using aims and objectives to create a business strategy
  • Business aims, objectives and values
  • Effective strategies for long-term growth
  • Driving forward environmental aims and objectives
  • Strategy in action - healthy schools
  • Engineering Advantage - strategy in action
  • Creating strategic direction
  • Developing competitive advantage through customer service
  • Customer service as a strategy
  • Calculating and managing risk
  • Delivering the mission statement
  • London 2012 - achieving the vision
  • The business of nuclear decommissioning
  • Adding value through asset optimisation
  • Delivering a business strategy
  • A customer-centred approach to providing insurance
  • SWOT analysis and sustainable business planning
  • SWOT analysis in action at Skoda
  • Implementing a new vision at Virgin Trains
  • Developing vision and values to build a market strategy
  • Promoting social inclusion through access to legal services
  • Values into vision
  • Social responsibility - using resources more efficiently
  • Using aims and objectives to create a business strategy
  • Business aims, objectives and values
  • Effective strategies for long-term growth
  • Driving forward environmental aims and objectives
  • Strategy in action - healthy schools
  • Engineering Advantage - strategy in action
  • Creating strategic direction
  • Developing competitive advantage through customer service
  • Corporate responsibility and stakeholders
  • Balancing stakeholder needs
  • Ethically serving stakeholders 
  • Stakeholders in recycling and re-use at Vodafone

Note: If you would like to add the contents of this CD ROM to your school or university network then please select the 'Multi User licence' option. If this is for your own personal use please select the 'Single user licence' option.

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 
 

Click here to order this box set in eBook format

 

The Complete Collection - Business Case Studies CD ROM

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