• Marketing CD ROM - Volume 1

This CD ROM is the first of three marketing focussed volumes and collects 20 unique case studies together. Each study sheds light on parts of the curriculum, helping you to excel in your learning. To make sure your whole school or university is able to access the CD, your teacher can go for the ‘Network Licence’ option.

Marketing is one of the more popular branches of business studies, and there’s plenty on this CD to get stuck into, from branding and market research, creating new markets to cause marketing, among others. All of the studies were written alongside many of the world’s top companies to bring you relevant and engaging info for all levels of your education, from GSCE to university.

The CD is useful in classrooms, lectures and libraries, but it’s also a great revision tool to use on your home computer.  

The titles of the business studies case studies included on this CD ROM are:
 
  • Building a brand in order to sustain its life cycle

This case study explains the term ‘product life cycle’ and demonstrates that research is needed to identify the best way of injecting new life into brands and products.

  • Brand repositioning and communications

This case study explains what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for their brand.

  • How a brand promise drives change in a multinational organisation

This case study helps students understand how companies re-position themselves to consumers through communication and product development and enhancement.  

  • Identifying customers and meeting their needs

This case study demonstrates the importance of a mission statement, explaining that Argos’ mission focuses on giving customers value for money by providing them with a convenient shopping experience.;

  • Responding to changing customer requirements: the drive towards wellness

By reading the Case Ss an increasing demand for healthier foods; understand how and why market focused companies (e.g. Nestlé) respond to such developments and to know about Nestlé: its size, products and worldwide reputation.  

  • Discovering customer needs through research

The case study shows how Barclays used market research to discover that students wanted a better account offer, the bank were then able to improve its student account offer.  

  • Using market research to relaunch a brand

This case study shows how First Direct used market research to revitalise its brand.  

  • Market research and consumer protection

This case study focuses on how the FSA uses scientific and market research to provide consumers with reliable and up-to-date information, enabling them to make healthy choices about their food and diet.  

  • Using market research to support decision making

This case study focuses on how JD (part of JD s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business by paying attention to trends and the needs of consumers.  

  • New products from market research

This case study focuses on the importance of market research during the development and launch stages of Crunchy Nut Bites, a recent extension to the Crunchy Nut brand.  

  • How market research helps support the new product development process

This case study describes the stages of market research which contribute to successful product development and launch.  

  • How market research helps Portakabin to remain at the cutting edge

This case study helps students understand the importance of market research to successful, customer-led product development.  

  • Providing a customer-centric service

This case study focuses on how Zurich has used market research to develop a business strategy of 'delivering help when it matters so that customers feel valued and taken care of'.  

  • The marketing process

This case study helps students understand essential elements of marketing including: marketing objectives, the marketing mix (4Ps) and market research.  

  • Developing a marketing plan

This case study helps students to see how developing a marketing plan in order to relaunch and organise a company’s marketing activities can help to achieve its aims and objectives.

  • How the role of marketing drives business forward

This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.  

  • Identifying and creating new markets – a new strategy for a global leader

This case study helps students understand how companies expand by creating new markets and products.  

  • Cause marketing – Vodafone’s partnership with The National Autistic Society

This case study helps students understand cause marketing and its role within the wider world of marketing.

  • Marketing strategy for growth

This case study focuses on how Wilkinson created and implemented a marketing strategy to grow the business, using the findings of its market research.  

  • Segmentation

This case study helps students understand how companies segment the market to meet consumers' needs.  

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 

Note: If you would like to add the contents of this CD ROM to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.
 

Click here to order this in eBook format

 

Marketing CD ROM - Volume 1

  • £29.99


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