• Marketing Business Case Studies Volume 2 eBook

The second of the marketing volumes expands on the first, offering a further 16 topics to students, whether you’re at GSCE, A-level or university level. Teachers can opt for the ‘Network License’ which gives your whole school or university access to the e-book.

There’s plenty on offer about the all important marketing mix of price, product, place and promotion, how it can make or break a marketing strategy and what’s really at stake for businesses. It’s a great way for you to get to grips with the marketing world.

This e-book continues where the previous one left off, topping up what you may have already learnt about the 4Ps or product launch. As the studies are focussed on particular businesses you get an honest and realistic insight into marketing in action. By making the case studies part of your learning, you’ll be able to see what’s needed for new products to enter the market, how to engage consumers with sports marketing and the importance of marketing in the food and fashion industries.

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 
 
The titles of the business studies case studies included in this eBook are:
 
  • Marketing and product strategies for growth

This case study illustrates how Enterprise Rent-A-Car has expanded operations beyond its core business. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow. ;

  • Use of the marketing mix in the fashion industry

This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.  

  • Live, breathe and wear passion

This case study looks at how Diesel promotes its products and the brand.  

  • Sponsorship and the marketing mix

This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.  

  • Protecting the marketing mix through intellectual property rights

This case study looks at how one technology company, Forensic Pathways, has used legal safeguards for a new development.  

  • Creating a winning marketing mix

This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.  

  • The marketing mix in the food industry

This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.  

  • The use of the marketing mix in product launch

This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.  

  • Using the marketing mix to drive change

This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.  

  • Using sports marketing to engage with consumers

This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.  

  • Creating the right marketing mix

This case study helps students understand the marketing mix including product, price, place and promotion.  

  • Re-focusing a company's culture and marketing mix

This case study demonstrates the cultural change brought about at Argos to boost sales.

  • Sponsorship and the marketing mix

This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.  

  • Entering a new market with a new product

This case study helps students understand the range of choices available to companies for market and product development.  

Product Details
 
Pages: 62
Language: English
Publisher: Business Case Studies (15 February 2013)
ISBN: 978-1-909918-04-7
Number of volumes: 3
 
Note: If you would like to add the contents of this eBook to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.
 
Our eBook volumes have case studies covering a wide variety of real business studies areas from:
 
 
Instead of buying all volumes individually, as an alternative you can buy this topic as The Collection which contains all 3 volumes together in one eBook or you can buy The Complete Collection which contains all 6 topics and all 15 volumes in one handy eBook!
 

 

 

Marketing Business Case Studies Volume 2 eBook

  • £29.99


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