Edition 15 contains 33 case studies in an open and accessible format. Not only do the case studies help you get to grips with the business studies curriculum, they also give you an insight into the corporate world. They were all written in partnership with top companies about some of the most important issues facing modern businesses. Your teacher can make sure your whole school or university can read the e-book by opting for the ‘Network Licence’.
 
As the case studies contain real world and relevant business information, they’re useful for all students, no matter whether you’re starting your GSCEs, A-Levels or your writing your dissertation. The case studies approach the curriculum from different angles, from sectors of industry to balancing stakeholder needs and implementing new vision.
 
Although the e-book is a useful tool in the classroom or library, it’s also a great way to brush up on your revision at home, just put it on your e-reader or smart phone.  
 
The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 
 
The titles of the business studies case studies included in this edition 15 eBook are:
 
  • Social responsibility - using resources more efficiently

This case study shows how Anglo American, through its aims and objectives, is driving forward its approach to sustainable development.  

  • Discovering customer needs through research

The case study shows how market research enabled Barclays to improve its student account offer.  

  • Workforce planning at British Gas

This organising people case study explores how British Gas manages the recruitment and selection of new employees.  

  • Working within the business cycle

This case study illustrates how building societies manage their business during the various phases of the business cycle.  

  • Sustainable performance in the construction industry

This case study examines how CEMEX locates and carries out its operations in a sustainable way.  

  • The importance of effective management

This case study looks at the theoretical basis behind CMI's highly regarded practices and shows how CMI ensures its members have the practical skills to make an impact in business.  

  • Controlling cash flow for business growth

This case study looks at how management accountants forecast, monitor and control cash flow in order to maintain the ongoing financial health of businesses.  

  • Overcoming barriers to change

This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business.  

  • Planning a budget

This case study shows how the development and use of budgets contribute to Davis Service Group meeting its objectives.  

  • Live, breathe and wear passion

This case study looks at how Diesel promotes its products and the brand.  

  • Motivation in action 

This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff.  

  • Meeting business needs through workforce planning

This case study looks at why the FCO needs people with transferable skill sets who can easily adapt and undertake many different roles and responsibilities within the organisation.  

  • Factors affecting organisational structure

This case study shows how the important roles played by people who work for the Commission are structured. It outlines how this structure helps the Forestry Commission in its vital role in protecting Britain's forests.  

  • Intellectual property and the external environment

The role of the IPO is to help manage intellectual property rights to encourage innovation and creativity. Like all businesses, it needs to take account of and respond to influences in the external environment.  

  • New products from market research

This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand.  

  • The advantages of centralisation

This case study looks at why and how a number of HR activities have recently been centralised at the Legal Services Commission and the benefits these changes have brought to staff, the public and the organisation.  

  • The marketing mix in the food industry

This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.  

  • Training and development at NDA

This case study shows how NDA has put a training and development strategy in place to ensure it has the best people to help deliver its mission.  

  • Sectors of industry

This case study shows the importance of primary sector activities in the oil and gas industry, highlighting the range of work and the skills required.  

  • Using the marketing mix to drive change

This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.  

  • How the role of marketing drives business forwards

This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.  

  • Providing customers with ethically sourced garments

This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself.  

  • Corporate Responsibility and stakeholders

This case study shows how Reed Elsevier’s business benefits from meeting the needs of all of its stakeholders.  

  • Managing workforce requirements

This case study shows how a dynamic and growing company needs to recruit new people with new skills to meet the energy challenges of the 21st century.  

  • Balancing stakeholder needs

The case study examines how stakeholders influence the achievement of Shell’s aims and how the company seeks to meet the needs of all of its stakeholders, balancing the social, economic and environmental impacts of its work.  

  • Motivation within a creative environment

This case study demonstrates how Siemens provides an innovative environment as part of its overall focus on motivating its people.  

  • Job roles at Specsavers

This case study shows how different job roles are structured within the organisation and how they support Specsavers' business.  

  • Product design through research and development

This case study shows how research and development (R&D) is central to building Syngenta's product range.

  • Developing a Human Resource strategy

This case study focuses on Human Resource Management (HRM) within Tarmac. It looks at how workforce planning and other HR strategies enable Tarmac to meet its mission  

  • Motivation theory in practice at Tesco

This study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition.  

  • Negotiation and representation at work

This case study shows how UNISON is working with employers to support and develop high quality apprenticeship schemes for young people in line with government policy.  

  • Implementing a new vision at Virgin Trains

This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains.  

  • Managing the supply chain to meet customer needs

This case study focuses on how the second largest grocery brand in the UK - Warburtons - manages its supply chain.  

  • Providing a customer-centric service

This case study focuses on how Zurich has used market research to develop a business strategy of 'delivering help when it matters so that customers feel valued and taken care of'.  

Product Details
 
Pages: 125
Language: English
Publisher: Business Case Studies (07/06/2012)
ISBN: 978-1-909918-27-6
Number of volumes: 1
 
Note: If you would like to add the contents of this eBook to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.
 
Instead of buying all of the Editions eBooks individually, as an alternative you can buy The Editions Collection which contains all Editions from 10-16 together in one handy eBook!
 

Click here to order this in CD-ROM format

 

Edition 15 Business Case Studies eBook

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